Lydia Hearst’s PUMA Holiday Multi-Function Bag, Again, Torn

November 30, 2007 by Designer Ella

We could get soo excited about model Lydia Hearst’s new bag for Puma, a re-do of last year’s now called the Lydia 2 Holiday Bag, a multi-function bag in either black with blue trim or silver. The bags aren’t too expensive at $120, and yet they are for “environmentally-friendly material” or pleather? (Unconfirmed.) Which actually isn’t eco-friendly, due to the manufacturing process of plastic. Hmm.

PUMA Lydia Hearst Holiday Bag
Right photo from TheRunwayScoop

Let’s get right to it. The bag looks totally cute and fresh with that very Miu Miu/Prada ruching, until one sees it from just the wrong angle (left). The ruching part sticks out in a trés poofy way. It looks weird, but it functions as an outer zipper compartment that even has its own zippered pocket inside.

The generously-sized bag is out today, and available on store.puma.com, just in time for your holiday business/exercise/shopping/gifting.

If you’re not sure, this video interview on FlyPaper with Hearst showing off both colors should answer a lot of wonderings!



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    One Response

    1. J.Brown Says:

      I must be thinking of a different Puma