How? They’ve collaborated with the new creative director of Mulberry, Katie Grand, to produce a jersey fabric version of the house’s famed “Roxanne” handbag, in the name of “charity” for (Product) RED.
And I want you to turn red with outrage. Why?

(Product) RED, if you need a refresher, is a part of the AIDS awareness organization, Join (RED), and 50% of the profits from their products with Gap go toward the Global Fund to help fight AIDS in Africa. Oh - that must be why this (Product) RED Mulberry bag is marked up 50%, at £85, or $175. Except the purse is not available stateside, anyway, (only in Gap flagship stores in London and Paris) and will surely be marked up much further later on with either eBay bidding wars or profitable bid openers.
(That’s great, put out a highly exlusive handbag, so that unrelated parties can make profits without giving any proceeds to help! Ridiculous [and 150% foreseeable].)
What can we do, besides go along with this or ignore it?
First of all, Fashionistas must make being Patriotic mean we’ll support politicians who will turn our poor, laughable economy around. We also must create an uproar in response to designers catering to the fancy European cities (what about Anya Hindmarch’s original release of “I’m Not a Plastic Bag” only being available in the UK?)!
Then, when the bags start showing up on eBay, perhaps we should chastise the sellers and/or request they give 100% of their final listing value, minus fees, to the same charity. I bet they won’t do it! But we’ll hopefully leave an impression in some of their minds.
To sum up, and most importantly: Click for more (story, photos, etc.) »